Personal MBA

To organize all my understanding of business administration.

My career is all about Sales, which I consider as the combination of science and art. The topic of Sales is associated with marketing, management, cooperation, psychology, and etc.

The aim of Personal MBA is to improve yourself.

As a bioengineering graduate, all my marketing knowledge was learned and summed up on the job. According to the 70/20/10 Model (Learning and Development)], all I learned is from On-the-job training:

  • 70% from challenging assignments
  • 20% from developmental relationships
  • 10% from coursework and training

There are still 30% I should learn from relationship & cousrework.

Enrolling a MBA（Master of Business Administration) course is no doubt a very good method. In fact, the point is not about going into a classroom or opening a book before a desk, it dosen’t matter. It do matter we giving our effort in learning. This is the point.

One day we'll get the great view.

So I launch this project to organize all my understanding of business administration. Before I started, I searched and browsed through some relevant materials and found that there is corresponding website The Personal MBA. I’ll take it as one of my guidebooks.

Reading list

Sales

  • The Little Red Book of Selling - Jeffrey Gitomer
  • Get Sh*t Done - Jeffrey Gitomer
  • [] Sales Bible - Jeffery Gitomer
  • SPIN Selling - Neil Rackham

Influence

  • Influence: The Psychology of Persuasion – Robert B. Cialdini
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